Art Direction for a fun capsule called “Cultures of Football”. I enlisted the help of illustrator Steven Harrington to create local inspired football graphics that speak to each of the teams local surroundings.
The end product was something very different from your typical NFL & NCAA licensed gear. To launch the pack we teamed up with streetwear staple BAIT, and held a day one event where both California and Pacific Northwest Packs were sold in their respected cities.
© 2018 Nike, Inc. All Rights Reserved