Collaborative Type Design for Finkel Hotel Key Tag.

Reminiscent of the classic motel key tag we wanted to showcase these iconic items in a cleaner, more elegant manner. Being from a non-coastal city, the idea of surfing always includes an important element of travel. This roadtrip is an important part of the experience for us.  We often leave in a moment’s notice without considering some of the more essential parts of the mission i.e. where we will be sleeping. More often then not, we end up sleeping in our cars / vans or in cheap motels. These key tags are mementos of those journeys.